WE'LL PROVE WHAT WE SAY

Feeling stuck in the forest, unable to see through the trees? Pigwing identifies opportunities and avoids common pitfalls to accelerate product adoption and revenue growth.

OUR GUIDING PRINCIPLES

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We’re selective in who we work with. Companies must believe in their own mission and have a product that has unique advantages in its target market or in yet-to-be discovered markets.

BUSINESSES WE SERVE

COMPANIES SEEKING CHANGE MANAGEMENT

Established companies can be afflicted with siloed thought processes. “Group think” discourages innovation and often punishes those pushing the envelope. We do just the opposite. We will show you how your market is evolving and work with your team to facilitate change processes that develop bridges of commonality, driving towards new reaches of success.

COMPANIES WITH NEW TECHNOLOGY

New technology entry to market, especially for disruptors, has unique challenges. We’ll work with you to:

  • Solidify your company’s vision
  • Know who your competitors are – most businesses mistakenly think they are unique
  • Identify & enter the right market
  • Choose MVP customers wisely
  • Validate your product
  • Avoid pitfalls
  • Growth phase valuation
  • Position for funding

WHO YOU ARE

PIGWING SUPPORTS THE UNIQUE NEEDS OF STAKEHOLDERS INCLUDING:

C-SUITE

C-suite executives are pressed for forward movement, but it’s easy to fall into the entrenchment trap, resistant to change and groupthink.  If you are in the C-suite, have you come to the conclusion that your business needs a turnaround or change in direction?  

We’ll offer candid feedback and, within 6 weeks, we’ll prove what your business model lacks plus plot the correct course to success.

THE NEW EXECUTIVE ON THE TEAM

Tasked with change management and intrinsically open to new ideas, the recently added executive to an already established team typically has a unique viewpoint.  

We’ll point out the internal norms for you to question and share the sometimes painful truth in order to support your charter of aggressive change. 

BOARD MEMBERS

You feel the pressure of investor expectations. 

Successful strategies have clear routes-to-market, strong IP and a talented team.  Companies can succeed with two of these three but rarely with only one. 

We’ll identify where the areas of opportunity are and help guide the ship to turnaround success.

TESTIMONIALS

Kerry Baldwin

One of the most skilled consultants I have ever worked with, Marty is an A+ business strategist for disruptive technology adoption with a special expertise in startups. He is my go-to resource for how to leverage business development for early growth, traction for proof points and obtaining funding. Marty has enabled me to think differently about my markets and uncover not-thought-of-before opportunities as well as ward off potential hazards. Very detailed in his analysis and recommendations, Marty’s guidance consistently over-delivers on expectations in a way that I have not found with any other.

Kerry Baldwin

CO-FOUNDER, LENDAMI

Tareq Aljaber

 

Ray and Martin of Pigwing specialize in adoption of disruptive technology. They have provided tremendous help to our Ai, ML, and Deep Learning business. Their recommendation to delay market entry in favor of patent filings was a game changer for our company’s valuation. With their guidance, our approach to markets is novel and effective.

Tareq Aljaber

CEO, Averroes

Robert Bagheri

Martin and Ray are disruptive market adoption specialists. We were pleased by the speed and accuracy of the results. Their level of attention to detail in the nuances of disruptive adoption is extraordinary.

Robert Bagheri

CEO, Sakuu

Brian Orr

I’ve worked with Martin on corporate projects for almost 15 years. His approach on disruptive technology adoption is innovative and effective no matter the application – from energy to food safety to new product market positioning.

Brian Orr

VP BUSINESS DEVELOPMENT, NORTH AMERICA, Bonduelle Fresh Americas

Dr. Rakesh Patel

Martin Olney was contracted by MedNeon to review our commercial strategy on genetic risk assessment and insights telehealth platform. He has been a valuable advisor and contributor on competitive analysis, positioning, and market adoption.

Dr. Rakesh Patel

CO-FOUNDER, MedNeon

CONTACT

Contact Pigwing today and request an initial meeting to discuss your goals, challenges and wish list.

ADDRESS

15559 Union Avenue

Suite 3025

Los Gatos, A  95032

EMAIL

info@pigwing.net