WE WANT YOU TO BE SUCCESSFUL
Disruptors have unique challenges breaking into market. We can help.
HOW WE HELP
Entering the market as a disruptor requires a unique strategy. Pigwing specializes in faster market adoption of disruptive technology, combining business development with funding positioning for early adopter markets.
HOW WE'RE DIFFERENT
Simply reading published industry data doesn’t tell the whole story – sometimes we just need to think differently. Established channels and entrenched markets can be disrupted by applying new technologies or use cases where there is a verifiable need.
Pigwing guides with principles that are not commonly understood, usually inviolable and does it faster and at a lower cost than the big firms.
We have methods to test market adoption and positioning before we enter the market, saving you marketing and development dollars.
OUR FOCUS
Pigwing is a boutique firm that provides personalized attention for disruptors. We focus on only a small number of clients per year so that both of us have the greatest chance of success.
OUR APPROACH
We are true strategists and implementers, not just strategic planners. We are steeped in behavioral models and market segmentation trend analysis – a deeper approach that specifically suits disruption.
OUR SPEED
In a hurry for investor positioning? We can accelerate proof-of-concept and pilot projects for investor funding as well as peer-to-peer comparisons, competitive advantage and strategies to reach positive cash flow.
OUR DISCRETION
We operate in strict confidentiality. Discretion and a stealth approach is important for disruptive environments and also when working within executive teams. Your strategy, GTM planning, presentation deck, talk track and other materials are never shared with other clients.
OUR COMPENSATION
Pigwing favors cash plus investment payments. By having skin in the game, you’re assured that we are working towards the best interests of your company.
WHO WE ARE
Ray Martin
Principal
Ray is a business development specialist. He is well versed in technology development, product development & management and manufacturing Ray has multiple successes ramping products from prototype to high volume with expertise in the semiconductor & manufacturing industries.
Martin Olney
Principal
Martin is a business strategist. From a venture capital position, he understands the nuances of disruptive technology adoption, sustainable competitive advantage, differentiators, niche markets, change management, organizational structure, and the planning necessary to innovate within established markets.
TESTIMONIALS
One of the most skilled consultants I have ever worked with, Marty is an A+ business strategist for disruptive technology adoption with a special expertise in startups. He is my go-to resource for how to leverage business development for early growth, traction for proof points and obtaining funding. Marty has enabled me to think differently about my markets and uncover not-thought-of-before opportunities as well as ward off potential hazards. Very detailed in his analysis and recommendations, Marty’s guidance consistently over-delivers on expectations in a way that I have not found with any other.
Kerry Baldwin
CO-FOUNDER, LENDAMI
Ray and Martin of Pigwing specialize in adoption of disruptive technology. They have provided tremendous help to our Ai, ML, and Deep Learning business. Their recommendation to delay market entry in favor of patent filings was a game changer for our company’s valuation. With their guidance, our approach to markets is novel and effective.
Tareq Aljaber
CEO, Averroes
Martin and Ray are disruptive market adoption specialists. We were pleased by the speed and accuracy of the results. Their level of attention to detail in the nuances of disruptive adoption is extraordinary.
Robert Bagheri
CEO, Sakuu
I’ve worked with Martin on corporate projects for almost 15 years. His approach on disruptive technology adoption is innovative and effective no matter the application – from energy to food safety to new product market positioning.
Brian Orr
VP BUSINESS DEVELOPMENT, NORTH AMERICA, Bonduelle Fresh Americas
Martin Olney was contracted by MedNeon to review our commercial strategy on genetic risk assessment and insights telehealth platform. He has been a valuable advisor and contributor on competitive analysis, positioning, and market adoption.
Dr. Rakesh Patel
CO-FOUNDER, MedNeon
CONTACT US
ADDRESS
15559 Union Avenue
Suite 3025
Los Gatos, A 95032
info@pigwing.net