FREQUENTLY ASKED QUESTIONS

Learn how Pigwing can help your business be more successful

We are highly specialized.

Pigwing helps companies commercialize disruptive technology. This usually consists of the following services:

  • Strategy refinement
  • Pitch deck & talk track tuning
  • Competitive market positioning
  • Go-to-Market Plan
  • Positioning the company for a capital raise

Pigwing serves clients who have exciting technologies that disrupt markets. We are industry agnostic because the principles of technology adoption are consistent across all industries.

Recent client industries include:

  • Aerospace, EV & EVTOL
  • Energy & sustainability
  • Medical technology
  • 3D printed additive manufacturing
  • Agriculture & food safety

Pigwing collapses time frames and cost for its clients. The fastest way to do something is to do it right the first time. We help you define, clarify, and validate strategy for go-to-market actions – the tactics follow naturally.

The key elements of strategy are core competencies and differentiators that match or anticipate emergent trends. That actually means creating an emerging strategy… evolve, adapt, and adopt new directions.

Strategy defines long-term goals and how to achieve them through planning. When strategy is correct, tactics are a natural by-product and reveal themselves. Tactics are usually simple to change and pivot.

Tactics are tasks and steps, often involving short time frames. It appears that’s where the action is… the real action starts before any task and that’s with strategy. Changing strategies is expensive and time consuming.

We see opportunity spring from brilliant minds in the form of ideas that ultimately become tangible as strategy – which is mostly “theoretical.” The moment you begin implementation, you’re in tactics.

As a result, management usually places less emphasis on the theoretical side because the activity of tactics show proof that results in funding, sales, adoption and revenue – in other words, traction.

We put “fresh eyes” on your balance of actionable strategy and tactics.

We offer analytically unbiased strategy for adoption which is hyper critical in every disruptive technology product launch.

Pigwing engagements typically last 4 to 6 months.  We do not seek long term or permanent positions with our clients – that ensures we maintain objectivity. We collaborate with management and often take “extra pair of hands” assignments to fill gaps and specialties as outsourced headcount for growth.

We work by the hour and by the project depending on your requirement and length of engagement.

Our fees are a blend of cash and stock warrants. A warrant is a security that entitles us to buy an agreed upon amount of your company’s stock at a fixed price called an exercise price until the expiry date. Before we provide an estimate, we need to understand your plan and potential outcome. This generally requires a brief meeting to discuss your goals, challenges, and current strategic direction.

It’s good to know fees for budgeting. Rather than focus on what something costs we think it’s more important to know what you get – would you trade $100 bills to get $1000 bills?

Our compensation is a combination of cash and equity; part cash so that the client has “skin in the game” and part equity so you know our interests are aligned with those of the company – growth, revenue, and improved value.  When you win, we win.

Yes. We prefer a mutual NDA so our methods, relationships, and trade secrets are protected as well as your company.

Pigwing delivers major value to each client, and, to maximize the probability for success, we ask:

The CEO’s full cooperation – in essence, we need a change agent that implements success strategies. Otherwise, you just end up with options.

Rapid response time – gaps in response, action and implementing initiatives prolong adoption in ways that are more damaging than most people realize.

Straight shooting; no misrepresentation, concealment, or omissions of material fact. If you have challenges, let’s discuss what needs to be done.

STRATEGY REFINEMENT

Leverage your core competencies and differentiators to create an emerging strategy that anticipates trends.

ADOPTION DISCOVERY

Receive analytically unbiased strategy for adoption – hyper critical in every disruptive technology product launch.

SKIN-IN-THE-GAME

We accept a combination of cash and equity.  When you win, we win.

FULL CONFIDENTIALITY

We’ll execute mutual NDAs protecting both party’s methods, relationships, and trade secrets.

CONTACT

Contact Pigwing today and request an initial meeting to discuss your goals, challenges and wish list.

ADDRESS

15559 Union Avenue, Suite 3025

Los Gatos, CA  95032

EMAIL

info@pigwing.net